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A Strategy for Earning a Second Income While Working Full Time in Singapore: The Role of Copywriting

In Singapore’s dynamic job market, earning a second income has become a growing trend, especially among full-time professionals seeking financial flexibility and additional opportunities. One of the most efficient ways to do so is by entering the field of copywriting—a flexible, skill-based profession that requires minimal time investment compared to traditional part-time jobs. This emerging profession is not only attractive because of its earning potential but also because it allows individuals to maintain a balanced lifestyle while working full-time.

The Appeal of Copywriting as a Second Income

Copywriting stands out among side professions because it capitalizes on creativity and communication skills, which many professionals already possess. With advancements in digital marketing and online content, the demand for copywriters is growing, and so is their earning potential. This profession offers the freedom to choose assignments, allowing full-time workers to adapt it around their primary job’s schedule. Many copywriters in Singapore find themselves capable of balancing both roles without sacrificing their work-life balance, making it a viable second income source.

Monthly Earnings of Copywriters in Singapore (2019-2023)

The table below illustrates the monthly earnings for copywriters in Singapore over the past four years. As the data shows, the demand and payment rates for copywriting services have steadily increased, indicating a positive trend for those interested in entering the field.

Year

Average Monthly Income (SGD)

2019

1,200

2020

1,500

2021

1,800

2022

2,000

2023

2,200

This steady increase reflects the rising need for quality content and the value businesses place on skilled copywriters. Compared to other part-time roles, copywriting provides a lucrative income stream without requiring a significant time commitment, making it ideal for full-time professionals.

Comparison of Copywriting with Other Popular Part-Time Jobs in Singapore

The table below compares the income potential, time commitment, and specific benefits of copywriting with other part-time positions popular among full-time workers in Singapore.

Job Role

Average Monthly Income (SGD)

Hours Invested (Monthly)

Key Advantages

Retail Assistant

1,200

60

Structured schedule; requires physical presence

Food Delivery Rider

1,500

50

Flexible hours but involves physical labor

Tutor

1,800

40

Skill-based, high income but requires specific expertise

Copywriter

2,000

20

High earnings; fully remote; minimal time required


As illustrated, copywriting requires only about 20 hours per month to achieve an income on par with or exceeding that of many part-time jobs. This efficient time-to-income ratio enables professionals to earn a reliable second income without sacrificing their primary job or personal time. Copywriting provides not just financial benefits but also a way to utilize one’s creative skills and improve communication abilities—making it an appealing choice for Singaporeans seeking flexibility and financial growth.

Advantages of Copywriting as a Part-Time Income Source

  1. Higher Earnings with Less Time – Copywriters typically spend fewer hours per month on their side work than other part-time roles, making it feasible even for busy professionals.

  2. Remote Work Flexibility – Unlike many other part-time jobs, copywriting can be performed remotely, allowing individuals to work from home or any preferred location.

  3. Skill Development – Copywriting sharpens written communication, creativity, and research skills, which can be beneficial even in one’s full-time job.

  4. Low Start-Up Costs – The initial investment in copywriting is minimal, requiring only a computer and a stable internet connection, making it accessible for those just starting out.

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